We are a future focused organization, constantly evaluating market opportunities and changing technologies to determine how to deliver value. Our capabilities and ability to secure consistent results are grounded in our history of entrepreneurship and innovation, stretching over decades.
Superior Communications was established in 1991 as the sales and logistics arm of an Asian-based manufacturing partner. By the mid 1990s, we were already a leading provider of private label ODM solutions, having won major contracts with regional carrier Bell South (now AT&T) and Cellular One. We owe our success to two distinct qualities: a passion for delivering uncompromising quality, and a rigorous work ethic that drives sustainable value.
Over time Superior Communications has grown its service offering through acquiring distribution centres to increase its warehousing capacity and supply chain reach, developing cost effective and sustainable packaging solutions, establishing an Innovations Lab dedicated to round-the-clock product design and development, and providing expert counsel on strategies that optimize return on retail marketing and sales.
More major contract wins have followed in the new millennium, further reinforcing Superior Communications’ position as North America’s wireless accessories distributor of choice. In 2001 we struck a deal with Cingular and brought the first Licensing Carrier Brand to market. Since then this partnership model has been adopted across the consumer electronics industry due to the value it guarantees to carrier partners.
Over the recent decade we have invested heavily in the development of proprietary technology platforms, warehouse infrastructure, manufacturing processes and our team talent. We have launched our Vendor Managed Inventory (VMI) platform and are now servicing over 2,000 stores including dealers. Our future growth efforts also encompass online channels and direct to consumer fulfilment.
Today we continue to build on our legacy by investing in new growth channels and market opportunities, driven by the same values that have formed the bedrock of our success: to question that status quo and innovate at every available opportunity, and a driven, entrepreneurial mindset.