May 17, 2016
The stand-alone brand, established by high-end luxury audio giant Bang & Olufsen in 2012, is meant to attract “Urban Creative Professionals” who appreciate high quality speakers and headphones but at more competitive prices.
Availability of B&O PLAY products comes at a perfect time for Superior customers as high-end headphones and speakers are two product categories that have seen significant growth and continue to attract consumers looking for an immersive audio experience from their mobile devices. Superior’s offering of B&O PLAY headsets and speakers is intended specifically for sellers who cater to consumers in search of luxury audio. With the recent introduction of the A1 speaker, B&O PLAY has redefined the portable speaker category with a price competitive premium product.
Superior also looks forward to serving current B&O PLAY resellers and continuing to satisfy their demand for high-quality audio accessories. This new partnership provides Superior with the opportunity to put its experience on display and demonstrate what makes us different.
As always, Superior is proud to bring our customers new accessory options that will help attract a broader range of consumers and help boost accessory sales.
For more information about Superior and B&O PLAY, please contact Armand Canyon at acanyon@superiorcommunications.com.
For sales inquiries and how to become a B&O PLAY reseller, please contact Glen Clem at gclem@superiorcommunications.com.
